DIY Keychain Workshop & Event Merchandise | Malaysia & Singapore

This JAECOO car launch DIY keychain workshop proposal was developed as a concept for an interactive event merchandise experience.

The brief was to create a customisable event gift that could become part of the guest experience rather than simply being handed out as a conventional door gift.

Our proposed concept combined 550 paracord, personalised alphabet beads, colourful bead selections, custom charms and branded hardware into a DIY keychain that guests could customise themselves.

A DIY experience, not just a giveaway

For a car launch or brand activation, merchandise can do more than carry a logo.

A hands-on DIY workshop gives guests something to participate in, personalise and take home.

For the JAECOO proposal, we explored:

• Custom paracord colour combinations
• Alphabet beads for personalisation
• Colourful decorative beads
• Custom event charms
• Branded carabiners
• Aluminium end caps
• Guest-led DIY customisation

The concept was designed to suit a modern automotive event environment while giving guests an engaging activity.

Designed around the event brief

At KD Event Merch, we develop custom corporate merchandise and event gifts around the brand, audience, theme, budget and event format.

A DIY keychain workshop can be adapted for:

• Car launches
• Product launches
• Corporate events
• Brand activations
• Customer appreciation events
• Conferences
• Company celebrations
• Media events
• VIP events
• Festival merchandise
• Event door gifts

Not every proposal becomes a project

This JAECOO concept did not proceed into production.

It was a proposal — but one we're still proud to share.

We believe the work behind a good merchandise concept is worth showing, even when the final project doesn't happen.

It demonstrates how we approach a brief:

Brief → Concept → Customisation → Guest Experience

If you're looking for a DIY workshop, custom event merchandise, corporate gift, event gift or personalised door gift in Malaysia or Singapore, we'd be happy to develop a concept around your event.

Tell us your brand, theme, quantity, budget and deadline.

Malaysia · Singapore
Kuala Lumpur · Penang · Melaka · Johor Bahru