The Silent Epidemic in Corporate Gifting
Imagine spending thousands on event gifts only to discover:
❌ 42% end up discarded within 6 months (Forbes)
❌ 68% of recipients can't recall the gifting brand (EventTrack)
At K/D Goods – Malaysia's pioneering paracord craft specialist with 25,000+ five-star reviews – we've cracked the code. Our collaboration with Eu Yan Sang for their 145th anniversary proves memorable gifting isn't about budget, but strategic craftsmanship.
Case Study: Bridging Generations at Sunway Pyramid
Client Challenge:
> How does a 145-year-old traditional Chinese medicine brand connect with Gen Z/Millennials at their flagship event?
Our Solution:
✨ The Unassuming Powerhouse: Engraved Phone Straps
- Subtle pendant with **permanently engraved logo** (cannot be removed)
- Minimalist design – noticeable but not intrusive
- Daily utility guarantee: Attached to phones 24/7 
The Genius Behind the Design:
1. Psychological Branding:
> Visible but not loud – becomes a natural extension of their device
2. Youth Appeal:
> Phones = Gen Z's most personal accessory
3. Theft-Proof Marketing:
> Permanent engraving = perpetual brand exposure
The Result:
🔥 **FIRST gift to run out daily** among all options
🔥 300% higher engagement at K/D Goods booth vs. other vendors
🔥 Achieved Eu Yan Sang's goal: **Traditional brand, modern relevance**
Why Ordinary Corporate Gifts Fail
Compare typical door gifts with our approach:
| **Standard Gifts** | **K/D Goods Formula** |
|--------------------------|--------------------------------|
| Mass-produced trinkets | **Handmade in Malaysia** |
| Generic branding | **Deeply customized solutions** |
| Forgotten in drawers | **Daily-use essentials** |
| Zero emotional connection | **Story-driven craftsmanship** |
The K/D Goods Difference: Beyond Paracord
**🎯 12+ Years of Event Alchemy**
Our Business Development Director crafts solutions for brands like:
> Samsung • Maybelline • Watsons • JBL • Eco World • Vinda
❤️ Purpose-Driven Craftsmanship
- Founded during MCO with 2 artisans
- Now 9-member team + refugee artisan collaborations
- Every piece supports community empowerment
✍️ The Personalization Spectrum
From Eu Yan Sang's subtle engraving to Lego-themed charms, we adapt to your brand personality:
- Stealth Branding: Permanent minimalist logos
- Bold Customization: Color-themed beads/charms
- Experiential Impact: DIY workshop integration
Your Invitation to Revolutionize Gifting
For Marketing Directors & Event Planners:
> Your gift should work as hard as your marketing team.
Our Process:
1. Consultation: Understand your audience demographic/goals
2. Design Alchemy: Create theme-optimized solutions
3. Artisan Production: Handcrafted in Malaysia
4. Impact Delivery: Gifts that earn permanent real estate in guests' lives
Serving:
Kuala Lumpur • Penang • Johor Bahru • Singapore
---
#CorporateGiftMY #DoorGiftMalaysia #KLeventVendor #SingaporeCorporateGift #MalaysiaMarketing #BrandEngagement #EventWorkshopMY #HandmadeWithPurposeMY #B2Bmalaysia #KualaLumpurEvents`